The Magic Number Is 27: How Many Photos Do Your Bend Listings Really Need?

The Magic Number Is 27: How Many Photos Do Your Bend Listings Really Need?

If you’ve ever wondered how many photos actually help a listing sell faster in Central Oregon, here’s the sweet spot: 27 photos. It’s enough to tell a complete story without overwhelming buyers scrolling Zillow or Redfin.

Why 27 works

• Attention: Industry studies consistently show listings with strong photo coverage earn far more views and sell faster than those with sparse or bloated galleries.

• Flow: 27 images lets us cover exteriors, every key room, and meaningful details—without repetition.

• Mobile-first: On a phone, buyers bail quickly if the gallery feels endless. 27 hits that “I saw everything I need” feeling.

What 27 photos include (my standard plan)

1. Exterior Story (5–6): Front hero, angled front, back yard/deck, lifestyle amenities, neighborhood context if appropriate.

2. Core Interiors (14–16): Foyer, living(s), dining, kitchen (3–4 angles), primary bed (2–3), primary bath (2), top secondary bed, hallway bath, laundry/mud.

3. Selling Features (5): Office/flex, garage/shop, views, fireplace/architectural detail, storage or utility highlights.

Optional adds: Drone, video walkthrough, floor plan, 3D tour—these pair perfectly with the 27-photo gallery for a complete listing package.

What hurts listings

• Too few: Buyers assume “hidden flaws.”

• Too many: Repetition kills engagement and makes rooms feel smaller.

• Unbalanced: Ten kitchen angles but only one bath? Buyers notice.

Pro tips for agents

• Stage for a story: curb → entry → flow → retreat → lifestyle.

• Lead with your strongest thumbnail; keep the sequence logical.

• Use captions: help buyers see what the camera can’t (upgrades, brands, HOA perks, utility benefits).

Why professional photography matters

• Thoughtful composition and controlled lighting (my specialty) keep colors true-to-life and rooms spacious—no HDR crunch or smeared textures.

• Consistent editing helps photos feel cohesive across MLS, Zillow, and your brand channels.

Bottom line If you want maximum attention and faster offers in Bend’s market, 27 well-planned, professional images are the proven formula.

Ready to upgrade your listing?

Book online: www.troymartinphotography.comTroy Martin Photography – Bend’s Real Estate Media Specialist